The development of East River in Houston, Texas, required a comprehensive district website that not only announced the opening of Phase 1 but also served as a centralized hub for prospective tenants and visitors.
With Phase 1 of East River nearing completion, there was a need to establish an online presence that reflected the district's rich history, diverse culture, and future aspirations. The challenge was to develop a website that seamlessly blended the community's heritage with its forward-thinking vision, while also providing clear information and opportunities for engagement with potential stakeholders.
Collaborating closely with East River stakeholders, a comprehensive strategy was devised to create and develop a district website that would effectively fulfill the project's objectives. This strategy involved striking a delicate balance between honoring the community's roots and showcasing the district's potential for future growth and development across multiple phases by having designated pages for the variety that East River has to offer.