In the wake of renovations at 501 East Kennedy in Tampa, Florida, a strategic brand refresh became imperative to captivate the attention of the retail leasing audience while maintaining the history and depth of the district for the office tenants.
With renovations enhancing the physical space of 501 East Kennedy, there arose a need to align the brand image with the elevated aesthetics and amenities. The challenge was to strike a delicate balance between sophistication and modernity, creating an identity that exuded timeless elegance while remaining relevant to office tenants and appealing to the preferences of today's retail leasing audience.
The goal was to modernize the brand while infusing sophistication, ensuring the updated brand identity resonated with the contemporary sensibilities of this generation, while still maintaining the allure of novelty.